You'll have to explain the rational behind planning a specific programme. Why and for what purposes. E.G. why do you always need to exercise your back, why you need 2 sets, that kind. That's my guess. Otherwise anyone could plan a programme.
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I think the question is looking for an explanation of the methodology used in planning a fitness programme, rather than talking about the actual fitness programme itself.

The methodology could include using questionairres to ascertain current fitness levels and fitness goals, for example. I don't know much about fitness training, but my advice would be to focus on the methodology – how you go about designing the programme, rather than the contents of the programme.
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I'd think its asking you to think about what information you would need to collect to provide a training programme for a particular person i.e age,height,weight, build etc to suit correctly to that individual or it could be a group of people i.e Pregnant women, elders or children that would each need differering programs.
The most obvious ways (and most helpful) would be questionnaires or surveys. What environments are they to be working in, would it be in a gym full of weights at your disposal, the swimming baths or the local park. Lastly the ability level of your client would ultimately decide on what program would be necessary as this would also have to cover dietary needs as well.
Good luck, I hope our collective answers help with the grades you're after.
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